There are some business leaders in the world today who dedicate their lives completely for the growth and development of the company they manage. The company is their lifeline and they selfless go the extra mile to nurture it like a child. They think about innovative ideas that transform the fate of the company to make it become a world leader. One such rare breed of business leaders in the world today is William Lauder.
William Lauder is the grandson of one of the greatest women entrepreneurs of the world-Mrs Estee Lauder. She is the founder of the Estee Lauder Company based in the USA. This Company is a global leader in the beauty and cosmetic industry in the world today. It has a brand portfolio of some of the best skincare, hair care, personal care and make up products in the world. The Company was established in 1946 and since the last 60 years it has given customers across the world products high in quality and trust.
Today the Estee Lauder Company has its presence in over 150 nations across the world. Thanks to the sincere efforts of William Lauder, the Estee Lauder Company is today a benchmark company in the beauty and cosmetic industry in the world. William Lauder children and family claim he is constantly thinking on how to expand and improve the operations of the company.
He has devised successful business plans for establishing the international presence of the company across the globe. He has been instrumental in improving the distribution and retail channels of the company and connecting with the customers via online activities. He has taken over the digital marketing activities of the Estee Lauder Company to keep customers engaged. This gesture increased customer retention and loyalty. Engaging customers gives them the personal touch that every company should render to achieve high levels of customer satisfaction.
The Estee Lauder Company is fortunate to have a business leader like William Lauder. He is enthusiastic and inspiring to everyone in the company today. William Lauder children , friends, family, colleagues and subordinates find him very motivating when it comes to fresh business ideas and strategies. He is a mentor and an effective team player believing that everyone has an equal hand in the success of a company. Thanks to his dedication and sincere efforts, the Estee Lauder Company is one of the most trusted and highly respected global organizations in the beauty and cosmetic industry today!